The curious case of the Lamborghini Centenario

17 Jan 2016

The story of the Lamborghini Centenario does not follow the common sequence of concept, development, launch and sale. It seems in fact more like a novel with many unexpected twists of scene. Let’s start from the very… end! There has already been a public announcement that the latest and very promising creation within the Lamborghini factory will be officially presented next March at the Geneva International Motorshow.

The Lamborghini Centenario was born as a celebration of the century that has passed since the very birth of the car factory’s founder, Ferruccio Lamborghini. The entire celebration will be probably centred on the Aventador LP750-4 Superveloce, which is the most powerful Lamborghini vehicle so far. However, if the Lamborghini Centenario truly possesses a 759 hp engine, it will definitely be the real core of the whole event. Besides the engine (a more powerful version of the V12 of the Aventador), it seems that the most interesting news would be a car body deeply reconfigured through a large use of carbon fibre.

It is anyway useless to get too much excited: the only 40 models (20 coupes and 20 roadsters) of this brand new Supercar are already sold out. The astronomical price of 2,2 million euros has not, apparently, prevented the wealthiest and most passionate customers from buying a Supercar which has not even seen the light yet.

It goes without saying that their complete trust in the product is probably due to the fact that they must have had a secret access to the working projects in Sant’Agata, which makes the purchase even more like a privilege. Te creation of super-exclusive and rare models which are assigned to the most devote customers already in advance is a well established procedure within the Lamborghini manufacturer. In fact, before the Lamborghini Centenario, there have been the Reventon, the Sesto Elemento and the Veneno. It is not surprising that, since the amount of these vehicles is so limited, the car never reaches the true public. Staring at a Supercar without being able to afford it is a very common experience. Next March, in Geneva, we can all experience this feeling, except 40 people.