It has been six months since its opening and Lamborghini's Carbon Lab in Seattle is already very productive. Its official name is «Advanced Composite Structures Laboratory» but its easier shortened version has resulted more successful especially within the press. In such a structure specialized in...
It has been fifty years since Ferrari arrived in Japan and this event deserves to be celebrated. That is why Ferrari J50 appears in Tokyo in the National Art Centre, gaining immediate success. This model descends from 488 Spider wherewith it shares the same 8-cylinder engine...
Lamborghini has been incredibly socially active, especially since the restless Stefano Domenicali became the firm administrator. We have already spoken in about the Lamborghini Road Monument, an initiative to renovate Sant'Agata Bolognese but the latest idea within the Lamborghini walls is even more refined and...
The idea behind this project was probably born within Lamborghini but the administrators and the YAC (Young Architects Competitions) professionals have definitely excitedly received it. It has been decided to build two architectural installations praising Lamborghini and place them on the two main roads in...
There had to be 499 of LaFerrari models produced in Maranello, which is a very limited amount capable of awakening buyers' desire and competitiveness. They have, in fact, already bought all of them since last August. Sergio Marchionne has anyway said that he wants to...
Most people know Fabio Baroni as the president of the Ferrari Club Passione Rossa, the biggest association of Ferraris' fans. Based in Rome but working on a national level, this “brotherhood” has organised over 500 events since it was born 18 years ago and each event was...
We are now used to any promotional initiative where all the most famous automotive firms have somehow appeared or included their logos. In the huge mess of sponsorships and events, we cannot help but see that each of them has kept its own style and...
Maserati dedicates its energies not only to its creations but also to its sponsors. It has always put a lot of effort in supporting its sales team that has proven itself to be as worthy as Maserati. The Rolex Middle Sea Race is the latest...
Holden is not a very famous brand in Europe but it has been dominating the scenes in Oceania for years. Even though it is now only a support to General Motors, this firm from Port Melbourne has got one-hundred-sixty-year long history. Back in 1908 it...
Venice is worldwide famous because of its nature of watery town, floating in an incredible balance between the sea and the land. The symbol of this balance is the gondola and that is why each tourist from all over the world is willing to pay...
