Lamborghini was the protagonist of the elite event held at the Mandarin Oriental Hotel in Milan on the 15th of January. We are talking about the cocktail for the opening of the new clothes fall-winter collection by Lamborghini with the cooperation of L'Uomo Vogue. The RTW fall-winter...
According to the official website, it is “the biggest car auction that has ever taken place in Europe”. At the end of November the popular AutoClassica gathered millions of euro in Milan. The sixth edition of this international event was held in Milano Rho exhibition centre,...
Most people know Fabio Baroni as the president of the Ferrari Club Passione Rossa, the biggest association of Ferraris' fans. Based in Rome but working on a national level, this “brotherhood” has organised over 500 events since it was born 18 years ago and each event was...
Ferrari is a brand able to build its communication around its legend. Its events are usually celebrating some anniversaries connected to the firm's history or simply centred on its exceptional products. Sometimes, though, it happens that those very smart men in Maranello head office find...
Holden is not a very famous brand in Europe but it has been dominating the scenes in Oceania for years. Even though it is now only a support to General Motors, this firm from Port Melbourne has got one-hundred-sixty-year long history. Back in 1908 it...
The Ferrari Club Passione Rossa (en. Ferrari's read passion club) is the biggest and most important club among those Italians who possess a Ferrari. Settled in Rome, this club has brought a lot of visibility to the firm over the years promoting its image in...
This event will be held from the 20th to the 23rd of October in Padua which once again confirms its establishment as a key point in the vintage automotive world. Auto e Moto d’Epoca (en. Vintage cars and motors) is a very important event on...
During the first weekend of October, Porsche overwhelms everyone in Italy with a unique event: Porsche Festival 2016. The only reason it cannot be defined as a classical event, is just because this is only its second edition. In 2015 it was able to gather...
Each luxury car manufacturer's communicative aim is to officially and truly be “luxurious” i.e. maintaining its brand as a status symbol - everything else is just a tool including sportive competitions. According to this vision, some worldly events which have nothing to do with the...
Between the fourth and the ninth of June 2016, the streets of France, Principality of Monaco and Italy were crowded with a philanthropic initiative by Maserati: the so called Paris-Modena tour. Thirty-five bikers are supposed to ride together from the French capital city to Modena in...
