Maserati House: luxury and lifestyle in the heart of Milan
16 Sep 2015The main protagonists of the high-quality automobile industry are always in the most wide luxurious market: is for this reason that in San Fedele Square (in Milan) was opened the Maserati House. It is a proper boutique, where the opportunity of reserving a test drive with the car of your dreams is only a complementary service: instead it is a high-quality shop with a lounge bar, a meeting point for the enthusiast of the brand and not only shop of Maserati models.
In the store is possible to find each product of Maserati Collection, but also many others goods, which are coherent with the lifestyle image of Maserati and which are available thanks to others excellent Italian and international brands.
Among the project partners we can list Bulgari, Pirelli, Ermenegildo Zegna, Poltrona Frau, Venini, La Martina, Courmayeur Montblanc, Samsung, Cantine Ferrari and others excellences – it is an exclusive club, which finds its ideal ecosystem in the Milan fashion quadrilateral (quadrilatero della moda). Indeed, Maserati house wants to be a landmark for all sorts mundane events, on condition that these are glamour and close to the Maserati customers’ sensitivity. Just consider that at the opening ceremony the shop was closed, because it was decided to organize an invitation-only refined cocktail party and not a traditional opening ceremony buffet.
The brand motor soul will be always present with its four leading main models: the GranTurismo and its convertible version GranCabrio, the Ghibli and the Quattroporte. These four will be exposed in rotation near the shop.
The Ghibli and the Quattroporte will be also available upon reservation for everyone, who will want to try the emotions of driving them with the assistance of a professional pilot.
The opening of the store coincides with Expo 2015 and maybe it is not a coincidence, but this don’t imply that it is a temporary publicity stunt: Maserati house is open twelve hours pro day, seven day a week and it seems that it don’t want to close.
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